That was November 2022. First I built a tool that automated property descriptions and data collection for estate agents and ran it for a year. Then I moved into sales, selling to C-suite executives at some of the world's largest companies, building AI agents and workflows the entire time. Data cleaning that used to take hours, done in seconds. A CRM that enriches new contacts around the clock. Research dossiers ready minutes after a call gets logged.

None of it was about replacing the human side of selling. It was about clearing the repetitive work out of the way so the calls and the meetings, the parts that actually close deals, get the time they deserve. That's the idea behind Pinnacle Labs. I've built this stuff while carrying a real sales number the whole time, so I know which parts of your process are actually worth automating, and which parts still need a person.