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Pre-meeting research dossier

The moment a call is logged, an agent researches the prospect and their company and hands the rep a one-page brief before it starts.

SalesforceLinkedInPublic company news & filings

The challenge

Reps were walking into calls having skimmed a LinkedIn profile at best, with no consistent research process across the team.

What was built

  • A trigger that fires automatically when a call is logged in Salesforce
  • An agent that first reviews the full sent and received conversation history
  • Research on the prospect: LinkedIn activity, recent posts, and public information
  • Research on the company: current projects, challenges, and recent news

The outcome

A one-page brief, ready in minutes, with everything a rep needs on the person and the company before they pick up the call.

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