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Full email inbox analysis
Analysed 98,000 data points across every inbound and outbound email since the company began, and flagged the deals that had gone quiet.
The challenge
Years of email history held every client and prospect interaction the company had ever had, with no way to see the full picture or know what had actually been missed.
What was built
- A full analysis of every inbound and outbound email on the company's main outreach address since day one, 98,000 data points in total
- Automatic sorting into deals closed, deals open, deals that weren't a fit, and deals that had gone quiet without ever closing
- A reactivation campaign built specifically around the deals flagged as missed
The outcome
Multiple missed deals were flagged and re-engaged. One prospect who'd gone quiet replied to the reactivation email the same day it went out, and closed shortly after.
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