Back to workData hygiene
Data cleaning & verification
Cleaned and verified B2B data from platforms like Cognism and Apollo automatically, cutting an hour of manual work a day down to under a minute.
CognismApollo
The challenge
Data pulled from B2B platforms like Cognism and Apollo needed manual cleaning before every campaign: fixing broken character encoding, matching against ICP criteria, and verifying emails were still active. That was costing about an hour a day, done by hand.
What was built
- Automatic cleanup of data pulled from platforms like Cognism and Apollo, fixing broken character encoding and formatting
- ICP matching to qualify contacts before they ever reach a campaign
- An email verification step that pings every address to confirm it's still active before a campaign sends
The outcome
What used to take about an hour of manual cleaning every day now finishes in under a minute.
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